One of the most repeated phrases during these hard times is that from this stage “we will all come out better“, we can’t tell you if it will be true, but what is certain is that we will come out differently. And these changes will not only affect us on a personal level, but also a business level. Therefore, many companies seek to make new changes to adapt to this new situation.
Now, is it necessary to transform your business completely or is it enough to adapt it?
It is true that many consumption patterns have changed with the restrictions and basic precautions to avoid contagion. For example, online shopping has increased compared to going to the supermarket, and has gained more followers among those who had not used this option before, but this does not mean that people stop buying in person.
Changes take time
However, for clients to adapt to these changes time is a requirement, as it will not be instantaneous.
Continuing with the example of online shopping and supermarkets, many of the latter are making changes in their service patterns, creating large platforms that facilitate online shopping in an efficient way. In this way, they are adapting their business to the new circumstances and not transforming it. In other words, the supermarket continues to do what it has been effective in attracting customers (competitive offers or good value for money), but at the same time adapts its business to new consumption patterns.
Another clear example appears in the world of hospitality. The type of food that I serve in my restaurant works very well, therefore it will not be necessary for me to change the business model I am working with so far. However, I will have to make a series of adaptations when it comes to controlling the capacity, such as facilitating an online reservation service or expanding the space between tables; in addition to offering and publicizing the take-home or home delivery service.
Digitization will be our best ally after the pandemic
One of the sectors that is also making important changes in its service is fashion, and more specifically, clothing stores. Despite maintaining correct safety and hygiene measures, some customers may fear trying on their clothes. This problem has been solved with the introduction of an innovative technique such as the online fitting room, which scans our body and tells us which size of the garment is the one that best suits us.
In this way, it is clear that technology and digitization have been key to solving a problem by adapting the business to the new circumstances and at the same time taking another step towards the future. And this is not the only example, as we cannot forget in more and more businesses the appearance of self-checkout boxes or the promotion of payment by electronic means without contact.