The Brand and Brand positioning in SMEs

A long time ago, we can even speak of decades, when SMEs ceased to be a small company outside the corporate management strategies that large companies and multinationals have always had. When creating, defining, maintaining, directing, and growing a small business, we employ the same concepts and tools that large...

Accountants of tomorrow

Strategic advice instead of paperwork Digitization does not stop at accounting. Studies have shown that accounting is one of the areas that will benefit most from digitalization. Document manager In accounting, a lot depends on receipts. They thus represent the starting point for bookings. The basic principle "No booking without receipt" should...

UTM codes in your publications

One of the most important parts of marketing is being able to know the impact of your campaigns, and therefore to know if that effort has created the expected results. In this way you can demonstrate that the work you do is worthwhile in terms of investment of time and money and therefore...

COVID-19 economic lessons

The COVID global crisis has had effects that have reached all areas of society and will remain in it for a long time. But it has also provided us with lessons in the economic field that we can take advantage of to better face future crises. Let's mention some of them...

How can I improve my customer satisfaction?

In the last article, we presented tools that you can use to measure customer satisfaction and loyalty. If you haven't read the article yet, click here. Improving customer satisfaction But what happens if you get a value that is too low and how can you improve it? Value quality Your...

Measure customer satisfaction and loyalty

Nobody can market your business better than satisfied customers. But it can be difficult to measure factors such as customer satisfaction or customer loyalty. Survey There are several ways to recognize customer satisfaction in a timely manner: Email surveys: Send questionnaires to customers by email and query relevant areas.In-app surveys: Request feedback directly...

The future of SMEs and work after the coronavirus

It is known to everyone how the current health crisis caused by COVID-19 is affecting the world of business and work. The circumstances in which the economy and the company will move in the short term will also be elucidated once the current state of economic lockdown is exited, which...

Security tips on our social networks

Social Networks Social networks have become a window into our lives through which we share the different facets of our day to day. However, through this window it can also be the entrance from which our data can be stolen and the information that we wish to remain private. That is why we have to...