Who is your company aimed at?

Even today we find that many companies do not ask themselves the appropriate questions or analyze the market or the competition when they are founded.

In the long term, this means an obstacle in terms of their sales and earnings.

What does a company need before it is founded?

A thorough market and competition analysis is essential.

It’s a good idea to involve a strategic advisor.

Aiming your company in the right direction

There are many tools available today that can help us conduct a preliminary study of our business, our aspirations, our desires, and our limitations.

SWOT – Strengths, Weaknesses, Opportunities, Threats

Weaknesses and strengths are internal aspects of the organization and threats and opportunities represent external aspects.

• Strengths are the strengths of a company. You must make a complete list of each of them.

• Weak points are weak points and you have to pay very close attention to them.

• Threats are those outside the organization that can have a negative impact on the organization.

• Opportunities are also external factors that must be used in order to grow.

Strategic Tree

The strategy tree is a visual tool that reflects a company’s vision, mission, and values.

You draw a tree and both in the roots and in the branches you represent different aspects of the company.

Deep archive

The deep archive is everything that defines a person – their memories, their experiences, their affinities – that are reflected in their organizational culture.

Value proposition

Through the value template, a company communicates to its customers the benefits they can offer when they use their services.